If you've been seeing a lot of "pink" around your town lately, the Susan G. Komen 3-Day For the Cure and the Race for the Cure walks are in full swing. Since 1982, Komen for the Cure has played a critical role in the advance in the fight against breast cancer.  

Because one out of nine women will be diagnosed with breast cancer in their lifetime, Root is committed to help find a cure. All year long, we've been selling our one-of-a-kind Susan G. Komen for the Cure Hope Candle. Made with an exclusive blend of beeswax and other premium natural waxes, fragrances enhanced by essential oils, and wicks made with pure cotton.  Priced at $30, 10% of the retail price will be donated to support Susan G. Komen for the Cure, with a guaranteed minimum donation of $25,000. 

To promote a positive attitude and healthy mental state, Root Candles Hope Candle line is offered in three inspiring fragrances:  Port Cozumel, Golden Chrysanthemum, and Fresh Lime Blossom.  

Candles can be purchased online or at select retailers across the country. Buy one today and join us in the fight!

Some shots of the event so far.  Turnout is tremendous.  Wall to wall media people who love the Hope Candle line and the history of Root.  Everyone also loves the the Decorative Tassel we have displayed on the table.

"Wonderful!  Look at this.  We've never seen anything like it!" is what we've heard over and over again. 

Enjoy!

Got the table all set up with the Hope Candle line -- all three fragrances.  Plus, we're featuring Veriglass Pink Grapefruit Blossom and also the Root Decorative Tassels.  Wonderful stuff!  Media will arrive around 2pm -- and the work (and fun) will begin!

Representatives of Root Candles are at The Algonquin Hotel in New York City today participating in a Susan G. Komen media event that will introduce Root Candles and their wonderful Hope Candle line to editors from such publications as O, The Oprah Magazine, InStyle, Woman's World, Women's Health, Huffington Post, plus approximately 70 others.

We'll be promoting the fact that the Hope Candle line was developed to encourage a positive attitude and a healthy mental state, and is offered in three inspiring fragrances:  Port Cozumel, Golden Chrysanthemum, and Fresh Lime Blossom.

Each editor will learn that 10% of every Hope Candle sold through the end of 2010 will be donated to support Susan G. Komen for the Cure©.  Also, each editor will receive samples to try for themselves.  Although, the candles are now displayed on a table in the ballroom and the fragrance wafting through the air has already made the hotel staff fall in love with them.  We're sure the editors will too.

Just wait till they burn them!  As we like to say, once you've burned one of our candles, you will know what Root Candles is the best candle in America.  What we're hoping is that they spread the word in their magazines and on their blogs throughout the rest of the year.

Stay tuned throughout the day for live blogging fun pics and snippets of the event!